Internal Box Packaging

What is internal box packaging?

Internal box packaging refers to the materials placed inside a box to secure, protect, separate and present products. While the outer packaging creates the first impression, the internal packaging shapes the “unboxing experience” and ensures the product arrives in perfect condition.

We offer:

• Paper-based void fill - paper straw or shredded paper
• Card inlays and inserts
• Foam inlays and cut-outs

Each solution has unique strengths depending on the product type, industry, and brand positioning.

Paper Straw / paper void fill packaging

Our paper straw packaging (often used as crinkle paper, shredded paper or paper void fill) is a sustainable and versatile internal packaging option. It is made from paper that is cut or crinkled to create cushioning material and is avaialbe in many different colours to match or reflect your brand or promotion.

Best used for:

• Gift boxes and retail packaging
• Cosmetic products and skincare sets
• Artisan food packaging (chocolates, biscuits, hampers)
• E-commerce parcels where presentation matters
• Lightweight products that need cushioning and fill

When and where it works best:

Paper void fill is ideal when brands want to balance protection with presentation. It works especially well in luxury gifting, subscription boxes, and seasonal promotional packaging where visual appeal inside the box is just as important as the product itself.

Benefits for protection and presentation:

• Cushions products during transit
• Prevents movement inside the box
• Adds volume and structure to packaging
• Can be colour-matched to brand identity

Branding and marketing advantages:

Paper straw packaging is no longer just functional; it is part of the brand story. It allows businesses to:

• Reinforce eco-friendly branding through recyclable materials
• Use branded colours (black, kraft, white, or custom dyed paper)
• Enhance the “unboxing experience” for social media sharing
• Create a premium feel even for lower-cost products

A well-presented interior filled with styled paper shred can turn a simple delivery into a memorable brand moment.

Card Inlays

Card inlays are precision-cut cardboard or paperboard inserts designed to hold products securely in place inside a box. They are custom-designed to match the exact shape of a product or product set.

Best used for:

• Electronics and tech products
• Subscription boxes with multiple items
• Cosmetics sets (lipsticks, serums, palettes)
• Stationery and office product kits
• Promotional gift packs and corporate giveaways

When and where they work best:

Card inlays are ideal when products need structured positioning and protection without excessive bulk. They are commonly used in retail-ready packaging where organisation and presentation are essential.

Benefits for protection and functionality:

• Holds items firmly in position
• Prevents movement and damage
• Enables multi-product organisation in one box
• Reduces need for excessive external packaging

Branding and marketing advantages:

Card inlays are one of the most powerful tools for structured brand presentation:

• Fully customisable with printed branding, patterns, or messaging
• Creates a “designed experience” rather than simple packaging
• Allows storytelling through printed layers or hidden messaging
• Reinforces product quality through precision fit and finish

A well-designed card insert signals professionalism, attention to detail, and product value before the item is even touched.

Foam Inlays

Foam inlays are protective inserts made from foam materials that are cut to hold products securely. They are widely used for fragile, high-value or precision items.

Best used for:

• Electronics (cameras, drones, accessories)
• Luxury goods (watches, jewellery, perfumes)
• Industrial or technical equipment
• Medical or laboratory devices
• High-end corporate gifting

When and where they work best:

Foam inlays are most appropriate when product protection is the top priority. They are commonly used in premium retail packaging, export packaging, and industries where damage risk is high.

Benefits for protection:

• Maximum shock absorption during transit
• High stability for fragile or irregularly shaped items
• Prevents scratches, impact damage and movement
• Long-lasting structural integrity

Branding and marketing advantages:

While foam is primarily functional, it still contributes to brand perception:

• Creates a premium “engineered” feel
• Signals high product value and precision
• Can be colour-matched (black, white, branded colours)
• Enhances unboxing experience with clean, structured presentation

Foam inserts often communicate luxury and technical sophistication, making the product feel more valuable before it is even used.

How internal packaging supports branding and marketing

Internal packaging is often underestimated, but it is one of the most effective brand storytelling tools available. Customers increasingly share unboxing experiences online, meaning the inside of the box is now part of your marketing strategy.

Key branding benefits:

• Creates memorable unboxing experiences that encourage social sharing
• Reinforces brand identity through colour, structure, and material choice
• Improves perceived product value, even without changing the product itself
• Builds customer loyalty through attention to detail
• Communicates brand values, such as sustainability or luxury positioning

Choosing the right internal packaging solution

Selecting the correct internal packaging depends on your product, brand identity, and customer expectations:

• Choose paper straw / void fill for eco-friendly, flexible presentation and gifting
• Choose card inlays for structured multi-item organisation and branded retail packaging
• Choose foam inlays for maximum protection and premium, high-value products

Many brands combine these solutions, for example using a card insert with paper void fill for aesthetics, or foam inlays with branded printed lids for luxury presentation.